nexmedia Powers Golden Village Mobile Movie Booking
With one of the highest per-capita movie-going rates in the world, Singaporeans are spoiled for choice with a huge number of high quality cineplexes operating around the island. Finding the perfect seat in the cinema is something of an obsession, and almost anyone who is a regular moviegoer will be able to describe their seating preference. "Last row, right in the centre", "the middle of the middle", "left front, but not too close to the aisle".
A trend that started in Asia but that has quickly spread to other parts of the world is the ability to select a seat when making a movie booking; much like booking tickets to a concert or play. Movie tickets are numbered with row a seat numbers, and woe betide the person who sits in someone else's seat!
Golden Village, Singapore's leading cineplex operator was the first to offer seat maps with individual seat selection for Internet bookings. The company's ticket booking website with its trademark black-and-gold colour scheme is well known among Singaporeans and is constantly rated one of the most visited websites in Singapore by Nieslen NetRatings.
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nexmedia's partnership with Golden Village started in 2005 with the launch of Golden Village's mobile site via StarHub's deployment of NTT DoCoMo's i-mode® platform. Using nexmedia's nexsites™ Platform, the Golden Village i-mode site allowed i-mode users to view movie synopsis, check showtimes, book tickets, view seating maps and even select the exact seats they wanted for the show. The mobile seat mapping and selection engine was the first in the world to allow individual seat selection via the mobile web.
As the site was built using the nexsites™ Platform and not directly in handset-dependent code, when Golden Village decided to open the site to all mobile users, increasing the list of supported devices from a handful of i-mode capable handsets to any of the several thousand models currently in use on Singapore's mobile networks, the impact to the site was minimal. Thanks to nexsites' automatic device detection and rendering, the site adapts seamlessly to any device. nexsites automatically determines the most appropriate presentation of the site based on the capabilities of the handset being used to access it, and adapts the output accordingly.
Even seat selection methods are adapted based on the handset capabilities. Handsets with one dimensional (left-right) only navigation select seats by first indicating the row and then the seat. Handsets with two dimensional (left-right-up-down) navigation can point to the exact seat in one easy step.
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With nexsites' integration with AdMob's Mobile Analytics, Golden Village is able to track the usage of their mobile site, with details such as originating mobile network, device make and model and even screen size and markup language as drivers for data mining.
nexmedia is continuing its partnership in development with Golden Village, with the offering of fully traceable SMS confirmations of tickets booked via the Internet, and in the near future, the launch of paperless mobile tickets.
To try Golden Village mobile ticket booking, visit http://m.gv.com.sg from any mobile device. Ticket booking is currently limited to subscribers of Singapore's StarHub mobile network.
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