nexsites™ for the Mobile Web streamlines the process of creating and maintaining dynamic, transactional mobile web sites using a single content friendly interface.

As a core component of the nexsites Platform, Mobile Web sites integrate seamlessly with your other mobile content such as broadcast or and interactive SMS applications, enabling cross-channel interaction with your end users.

With support for over 4,000 handset models, your content is adapted on-the-fly to a format best suited to the capabilities of each device that visits your mobile web site. nexsites takes care of tailoring your content to cater for variables such as:

• Device screen size
• Appropriate markup language
• Optimal image selection, sizing and re-purposing
• User interface control adaptation

nexsites' advanced content adaptation engine ensures that your site is accessible from the widest range of handsets without the need for you to create multiple versions of your content, or to study and deploy the huge range of technologies needed to cater for today's diverse array of mobile devices.

Tailoring content for each handset is only one part of the challenge of the mobile web. Just as important is the process of integrating with the host mobile network operator's systems. Some of the challenges you will encounter are:

• Securely determining the user's telephone number from the mobile network
• Whitelisting your site with the operator's content adaption gateways
• Mobile operator "walled garden" inclusion

When you build your mobile web site using nexsites, you draw on nexmedia's established relationships with mobile operators in many key worldwide markets. These relationships will help you integrate with the operators' networks much faster than if you were to approach each operator directly and individually, and since the nexsites platform itself is pre-integrated with each of these operators' systems, enabling features such as automatic telephone number determination is often as simply as flipping a switch.